Throughout the 80s and early 90s, McDonalds would always air this commercial around Christmas. It featured Ronald McDonald ice skating, while animated forest creatures looked on. He engages in a game of "Crack the Whip" with a bunch of kids - save for the smallest of them all who is left behind. Kid looks sad, Ronald notices, picks him up and spins him around, and the other kids finally acknowledge his existence. Hey, Ronald noticed him, so he must be worthy of their attention, right?
Here's the commercial. Animation and music-wise, this ad was pretty high-quality.
Later on, they replaced the audio track in the commercial. I think I might actually like this music better: