I remember when this commercial first aired in the early 90s. It features Santa trying to get his reindeer to pass him some travel-sized games to put in the stockings, only they're too busy enjoying the gifts themselves to pay him any mind.
Maybe it's just me, but even travel-sized games seemed a little extravagant for stocking stuffers (at least the brand-name ones, like Milton Bradley). Then again, my stocking stuffers were always dollar store fare. In my family, our stockings were mostly filled with candy, those candy cane shaped pens that barely wrote, and once in awhile a box of crayons and a coloring book. The real presents were under the tree.